Case Study #1
A computer-based training company provided excellent services to its clients, but its Web site was unexciting. Information Specialists enlivened the content by writing historical anecdotes that underscored the company's strengths, including:
The Story of SHAEF -- the unsung heroes of World War II who trained 500,000 troops for Operation Overlord (the code name for the invasion of Normandy).
Case Study #2
For another client, we captured visitors' attention by creating fun, quirky leads such as, "Ever try to explain air waves to a four year old who asks, 'How do voices come out of a radio?'"
Case Study #3
For yet another client, we created a story that not only told the company's history, but the industry's evolution. This piece was so popular that the firm mailed hard copies to more than 2,000 customers.
Case Study #4
One client needed to explain complex legal issues and tax regulations to the general consumer. Our writers and editors created content that was both easy to read and comprehend.
Case Study #5
When a health care client wanted to provide educational material to an audience whose average reading comprehension was fourth grade level, we created articles in a questions and answers format. We also made sure that the language we used was suitable for their clients' reading level.
The Bottom Line
Our writers and editors will work with you to create content that
- Captivates your visitors
- Utilizes your marketing materials to their best advantage
- Is comprehensive and coherent
- Is organized in a logical, user-friendly format
- Sells your company's products or services
and, most important of all, keeps visitors coming back to learn more about your company or organization.
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