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Far too often, consultants become like barnacles -- tenaciously attached to your firm. We believe that consultants should be employed on an "as needed" basis with clearly defined goals and a timeline to meet those goals.
We respect that every client has unique needs and help them develop practical, cost-effective solutions to address those needs.
In general terms, our consultants can work with you to
- Analyze your internal needs and external marketing goals
- Identify your minimum requirements and ultimate goals
- Assess the strengths and weaknesses of your current printed material and Web-based content and technology
- Align programs and content with your targeted audience
- Provide practical solutions for creating more powerful sales and marketing tools.
Specifics examples of how our consultants have helped our clients include:
Case Study #1
An international client was justifiably pleased with the overall design of its Web site. However, the site needed some refinement -- i.e.,
- Existing page templates were too confining
- The process for updating the site was cumbersome and costly.
Moreover, the bids from Web developers seemed exorbidant.
The client asked us to review its Web site and the proposals submitted by Web developers. We proposed a solution to the client's "template" problem that was easily implemented; offered practical cost-effective alternatives for updating the site, and reduced development costs by more than $40,000.
Case Study #2
A New York State health insurance company wanted to launch a Web site. Our consultants helped the firm to
- Define its target audiences
- Select and organize materials for inclusion on the site
- Create logical navigation and graphic sequencing
- Interview Web development firms
- Critique bids and contracts.
We then turned the project over to a project manager who supervised the implementation of the Web site.
Case Study #3
An industrial client was receiving email requests for product data that lack critical information such as intended applications. Without this kind of information, product managers were unable to provide appropriate answers to prospective customers. Our consultants worked with the product managers to create an easy-to-use, online form that would effectively provide them with the information they needed to properly respond to their customers.
These are just some of the ways clients have used the expertise of our consultants. If you need assistance with your Internet-based programs, give us a call at 212-734-3635 or email us. We'd be happy to work with you to find the best solution for your company.
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